Have It Your Way, Asshole

9 January 2009 | 11:52 AM

While I’ve never been a fan of its food, one has to admire Burger King for its pluck and gumption. Even though the chain always has (and always will) played second banana in the icky fast food market to McDonald’s, and even though now it’s even slipped behind Taco Bell, they are never bashful about introducing hare-brained marketing schemes. (Remember ye olde Subservient Chicken, from the days of yore?) Their latest advertising campaign is a little brutal, though: using their Facebook widget, customers can qualify for a free Whopper sandwich….so long as they ditch 10 of their Facebook friends.

It’s an interesting ploy. Maybe it’s a commentary on how addicted everyone is to social networking sites, using up valuable addiction-bandwidth which could otherwise be spent eating fast food? Or maybe some poor marketing person at BK is still bitter that one of their classmates from elementary school un-friended them? Either way, it’ll be interesting to see how it all plays out.

Posted by Andy in Food For Thought